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Changing Lives Selling Knives


Feb 10, 2023

Gerardo Luera is one of the fastest rising stars in the management ranks of the Cutco/Vector Marketing sales organization. He started selling Cutco in the Summer of 2019, advancing to become a top performing Branch Manager in 2020.  In 2021, Gerardo balanced finishing college at Oklahoma Christian University with getting married in May and opening a Branch again, this time in his hometown of Lubbock TX. Overcoming a slow start and large deficit in sales, Gerardo’s Branch team finished the Summer of 2021 as the #1 Branch team in the company, winning the prestigious Silver Cup. He became a District Manager in 2022, and backed up his Branch success by winning another Silver Cup as the company’s #1 New District Manager. The Lubbock Team produced over $757,000 in sales in 2022. Gerardo has had well-rounded success in both recruiting and productivity throughout his management career.

For the complete show notes and access to all episodes, visit ChangingLivesPodcast.com