Preview Mode Links will not work in preview mode

Changing Lives Selling Knives

Feb 10, 2023

Gerardo Luera is one of the fastest rising stars in the management ranks of the Cutco/Vector Marketing sales organization. He started selling Cutco in the Summer of 2019, advancing to become a top performing Branch Manager in 2020.  In 2021, Gerardo balanced finishing college at Oklahoma Christian University with getting married in May and opening a Branch again, this time in his hometown of Lubbock TX. Overcoming a slow start and large deficit in sales, Gerardo’s Branch team finished the Summer of 2021 as the #1 Branch team in the company, winning the prestigious Silver Cup. He became a District Manager in 2022, and backed up his Branch success by winning another Silver Cup as the company’s #1 New District Manager. The Lubbock Team produced over $757,000 in sales in 2022. Gerardo has had well-rounded success in both recruiting and productivity throughout his management career.

For the complete show notes and access to all episodes, visit